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Tratsch und Klatsch - Thema: Local vs. International: Tailoring Your Marketing Approach
Moderatoren in diesem Forum: mudskipper

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Rezas
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Local vs. International: Tailoring Your Marketing Approach

Hello, marketing mavens! In this era of globalization, it's often a challenge to decide how much to localize versus standardize in our marketing strategies. What are some effective methods you've seen or used to maintain a balance between appealing to local markets while also maintaining a cohesive global brand presence?

11.06.2024 12:53 Uhr

Jawer

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Re: Local vs. International: Tailoring Your Marketing Approach

Striking the right balance can indeed be tricky. One effective strategy for local marketing is to focus on community engagement and localization of content. This means using local language nuances, cultural references, and locally relevant content, which significantly increases engagement. Ethos Brand agency often employs this approach, integrating local insights into broader campaigns to ensure relevance and resonance with local audiences, while still aligning with the global brand identity.

11.06.2024 13:22 Uhr

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